I admit I
went into HTC's Windows Phone 8 launch on September 19 not expecting a whole
lot. I say this as a HTC Trophy user who opted for this same-old, same-old
phone because it was -- and still is a year-plus after I bought it -- the only
Windows Phone on Verizon.
I came
away pleasantly surprised and interested in getting a real hands-on with the
HTC Windows Phone 8X and 8s, both of which are slated to be available in
November on Verizon, AT&T and T-Mobile here in the U.S.
No one has
gotten an actual hands-on in the real sense with any of the Windows Phone 8
devices announced and shown to date, including the Samsung ATIV S, the Lumia
920 and 820 and/or the HTC 8X/8X. There have been some "reviews" and
"hands on" videos around the Web. But no reporters or bloggers have
gotten to do any real testing of any of these phones, as Microsoft is
restricting the handset makers because they are hoping to have something
unannounced to still announce on October 29, which is the official Windows
Phone 8 "launch"
At today's
HTC-reveal event, phones were locked, so we couldn't even scroll on them. But
we did get to hold them and listen to music on them. At the recent Nokia Lumia
Windows Phone 8 announcement, I wasn't allowed to hold a phone. I only was
permitted to feel the weight of the Lumia 920 when a Nokia employee placed a
locked phone on my outstretched hand. Not kidding....
The new
HTC Windows Phone 8 phones are thin (see image, courtesy of WinSuperSite's Paul
Thurrott, above). That is a shot -- with me as "hand model" -- of the
Lumia 900 and the new HTC 8X -- stacked side-by-side. Like the Nokia Lumias,
they are colorful -- red, blue, white, gray, orange, yellowk black and a couple
of two-toned models thrown in for good measure. Because Beats audio is
integrated into the phones, they have great audio. The HTC 8X will have a
front- and rear-facing camera both; the 8S, a rear-facing camera only. But the
8S will have support for a removable microSD, while the 8X will not. If you
want the spec list for the two new HTC Windows Phones, my ZDNet colleague
Matthew Miller has a good list.
So the
look and feel of the HTC 8X and 8S was a pleasant surprise. But the positioning
of these phones was even more surprising.
Microsoft
CEO Steve Ballmer made a guest appearance at the HTC launch today, just like he
did at the recent Lumia Windows Phone 8 unveiling. But at the HTC event,
Ballmer and the HTC execs both played up the "we" factor, citing
Microsoft's influence on the development of the new phones. They also said the
new HTC phones would be the "signature" Windows Phone 8 devices, and
that HTC and Microsoft would work together on a massive integrated marketing
and promotion campaign.
Here's a
screen shot, supplied by @Brano_H from the HTC Elevate site that proclaims the
HTC phones are the "first Signature Windows Phones" (implying more
Signature phones may be coming... maybe?).
Maybe this
was just talk to make HTC -- one of the four remaining Windows Phone handset
makers (along with Nokia, Samsung and ZTE) -- feel like it's on par with Microsoft's
premiere Windows Phone partner, Nokia. Or maybe it signifies HTC is getting
more Microsoft love than any of the other three these days? I asked Microsoft
to explain the significance of "signature," but haven't received any
word back.
I don't
care who Microsoft's favorite Windows Phone dance partner is these days. I will
say I am relieved that as a Verizon user I will finally have more than one
Windows Phone to choose this fall.
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