Congrats to Mariah Carey on getting the new
American Idol judgeship, but isn't she a bit too famous for that? What would
such a big star get out of being a reality judge?
—LeopardBlu, via the inbox
Well, there are big stars like Carey—and
then there are supernovas so huge they come with their own solar systems. Lady
Gaga and Rihanna currently fall into the latter category. Mimi, while a very
accomplished solo act, is not currently shining so brightly as she once did.
In fact, if we compare her recent
trajectory to that of Jennifer Lopez, you could even argue that Idol is about
to do Mimi's career a great big solid. Here's the proof...
Read the announcement of Mariah Carey
joining American Idol
First, let's take a look at the recent
doin's of Mrs. Nick Cannon. She is undoubtedly a money-making machine in the
music business, having sold more than 200 million records sold to date.
The World Music Awards honored her in 1998
as the biggest-selling artist of the 1990s. Mimi's name is pretty much a
synonym for "whistle register."
But the 42-year-old's headiest days are,
arguably, behind her. According to Nielsen Soundscan, her last non-holiday
studio album, 2009‘s Memoirs of an Imperfect Angel, sold 540,000 copies. (A
sophomore Christmas compilation, put out the next year, sold 505,000 copies.)
Those figures are, as Billboard magazine's
Keith Caulfield puts it to me, "handsome numbers," but nothing
amazing, especially considering that Mimi's 2008 album, E=MC², sold 1.3 million
copies.
Mariah dead? See the Twitter hoax that
claimed (falsely!) she had passed
In conclusion, Caulfield says, "it's
been three years" since Carey has produced a real album, and four years
since she released anything close to a juggernaut. Given that the mom of two
has a fresh single coming out in August, her new Idol gig could be a
"great way to double promote."
OK, then. Could the Second Coming of Mariah
Carey be the next logical step, with the help of the Idol producers? Not
necessarily.
"The show really didn't do much for
Jennifer Lopez's music catalogue," Caulfield points out. Indeed, J. Lo's
2011 album, Love?, sold 333,000 copies—"not much," Caulfield says.
But the triple threat did enjoy a smash single, "On the Floor," and
enough Idol-borne momentum to launch her current concert tour.
So the real question is: Is American Idol
too big a star for Mariah?
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